RESEARCHING THE MARKET
Having complete and in depth knowledge of your target customers is essential before embarking on a marketing campaign. Detailed information about the demographic, online behaviour and search patterns of your target market will set you up for a successful online marketing campaign.
Our online marketing services start with thorough and highly detailed research into your target audience. This enables us to create a customer profile and tailor your marketing campaign to your exact target market.
Having an understanding of your competitors marketing strategy is necessary for various reasons. Being able to take advantage of methods they may not be using is one, but understanding the methods they are using allows us to formulate a campaign that takes advantage of weak spots as well as be competitive in mainstream searches.
Our competition analysis gives us the insight and ability to outperform your competitors consistently and keep you ahead of the herd.
LONG TERM ANALYTICS
Web Analytics is more than just a tool for measuring web traffic, It is essential for market research and evaluating how to improve the efficiency of your website.
Being able to consistently track and gauge how users interact with your website and how they ended up on your website in the first place is paramount for long term success.
Our in-depth analytics solutions dig deep into where your visitors came from, how they located your website and what keywords they searched to find you.
You obviously want to get your website in front of as many people as possible. 90% of people searching online will not click beyond page 3 of the search results, so having your keywords rank as highly as possible in the search engines will attract consistent traffic to your website.
Whether you want to establish a first time local ranking or improve on your outdated optimization, we have the tools and expertise to make it happen.
Unlike Search Engine Optimization, Search Advertising also known as Pay Per Click (PPC) will start driving traffic to your website right away.
Our managed Search Advertising services will drive immediate traffic to your website as well as find out which keyword combinations work best for your business.
Social Media is a vast and valuable resource that gives your business huge potential to interact and communicate with your customer base. The incredible popularity of Social Media platforms like Facebook, Twitter and Google+ has opened up marketing channels that are cost effective and highly targeted.
Our Social Media services allow you to tap into the very best of this modern marketing method.