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FUNK.MARKETING

CASE STUDY

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Funk Marketing takes the guesswork and secrets out of online and offline marketing to help make rapid business growth available to everyone. If you’re a network marketer, they provide you with the tools you need to run effective marketing campaigns that convert and increase the size of your down-lines.

The Funk Marketing range of products includes:

  • Landing Page Builder
  • Hundreds of Pre-Built Funnels
  • Lead Management (CRM)
  • Built In Analytics
  • Marketing Library
  • Blogging Platform
  • Email Signature Generator
  • Offline Marketing Tools
  • Promo Videos
  • Email Swipe Files
  • Affiliate Platform

Our task was to build every single element of the project from the ground up. No small feat, but one we took great pleasure in delivering on time and in budget.

THE NEED FOR SPEED

“You got to get speed, demon speed. Speed’s what we need; we need greasy, fast speed.”

The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times.

Here are the hard facts:

  • 47% of people expect your site to load in less than 3 seconds.
  • 40% will abandon it entirely if it takes longer than 5 seconds.

Also, Google have a self-confessed love of speed. They’re on a mission to make sure the internet is super speedy, easily accessible, and useful. So far, they’re doing a pretty good job.

Speed matters. It affects your user experience, it it affects your search ranking. It affects your sales and conversions.

Taking all of this into consideration, we focused on making Funk Marketing into a lightning fast platform with average page loading speeds of just 1.2 seconds.

With such a deep focus on speed optimization, it is safe to say that Funk Marketing will not be having any problems with regard to user retention through slow page load times.

Take a look at the independent speed report to see the high level of optimization delivered.

LEAD CAPTURE PAGES PLEASE

“We need lots of them, and by lots I mean at least 100”

Funk Marketing wanted to offer its members a choice of over 100 pre-built lead capture pages which were to be housed within the Funk Funnels landing page builder platform.

All of these lead capture pages had to be geared towards collecting email addresses of people who would be interested in money making opportunities.

Our team of designers worked hand in hand with our copy-writing whiz in order to achieve the perfect balance between graphics and the copy on each lead capture page.

Take a look at the designs we delivered. We really enjoyed building these.

PROMO VIDEOS & EXPLAINER VIDEOS

12 Product Explainer Videos & 6 Promo Videos

We were required to build many different types of video for this project. Our first task was to produce an explainer video for each of the products included with the Funk Marketing membership.

This meant creating 11 individual and consistently branded videos which would explain each product in detail.

Take a look at the explainer videos we produced:

The second part of this task involved us creating 5 different promo videos which would be customized and provided to Funk Marketing members as a part of their marketing system.

Each video was to be completely unbranded and to peak the interest of people who are interested in money making opportunities.

OFFLINE MARKETING TOOLS

Full Page Flyers – Half Page Flyers – Postcards – Business Cards & Roller Banners

Funk Marketing membership includes an offline marketing package which consists of flyers, postcards, business cards, drop cards and roller banners.

Our task was to create high quality promotional material that would be fully customized for each Funk Marketing member with their own personal details such as website, email address and telephone number.

The offline marketing package had to promote general money making opportunities.

MARKETING LIBRARY

Full Page Flyers – Half Page Flyers – Postcards – Business Cards & Roller Banners

FUNK SITES BLOGGING PLATFORM

“Lets make it with WordPress and pack it full of awesome themes & Plugins”

An important part of the Funk Marketing product range is the Funk SItes blogging platform.

They wanted to offer their members a simple all in one blogging solution which came pre-packaged with over 100 premium themes as well as a vast selection of useful premium plugins.

Our task was to build a multi-site network which would be simple to maintain and offer a basic layout that is simple to customize and build into a self-branded fully functional and SEO friendly blog for every Funk Marketing member.

FUNK FUNNELS

“We need a landing page building platform complete with CRM and easy to integrate with all autoresponders”

FULLY OPERATIONAL AFFILIATE PLATFORM

“We intend to pay affiliates a recurring 50% commission, so we need a solid system”